TRAVELS WITH MICKEY

Building on 2024’s Gen-Z reimagining of Mickey & Friends, we partnered with Disney to ignite a high-energy summer of influencer-led travel content. Together, we briefed and edited a globe-trotting content series that saw Mickey and the gang jet-setting across the world, meeting Gen-Z where they are and putting Travels With Mickey front and centre on social feeds.

For 2025, the campaign scaled globally, delivering 158 pieces of creator content with 45+ creators across 21 countries. Each creator was equipped with freshly animated character toolkits, seamlessly weaving Mickey & Friends into their own holiday adventures. By tapping into hyper-local trends and cultural moments, we brought each character’s personality to life while preserving the authenticity, values and creative style of every creator — championing inclusivity and diversity at every touchpoint.

With 65% of Gen-Z ranking travel as their top priority for disposable income, and 77% turning to TikTok for summer trip inspiration, it only made sense for Mickey and the gang to grab their passports and join the journey. The result? A vibrant, feel-good campaign that inspired wanderlust, celebrated individuality and made this summer one to remember, with Mickey leading the way.