JURASSIC WORLD: REBIRTH

“Life finds a way.” And with the return of the iconic Jurassic saga to the big screen, we found a way to bring Gareth Edwards’ cinematic vision roaring onto social. Partnering with Universal, we delivered a Distortus Rex-sized UK social campaign and created hybrid EMEA content for Germany and France, captured directly from the European premieres. We joined Scarlett Johansson, Jonathan Bailey, Mahershala Ali, Rupert Friend and Gareth Edwards on red carpets and at PR events in London, Berlin and Paris, producing bespoke social content and junket coverage. We even managed the debut of Dolores the Aquilops, Jurassic’s star sidekick, filming her own playful London Tour takeover.

Consumer products content followed, including a Jurassic World Rebirth LEGO build challenge with Jonathan Bailey that pulled in raptor-ous reactions across platforms. From May through July, the campaign roared with event coverage, trend-jumping clips, talent interviews and dynamic social activations, all driving audiences to one of the summer’s biggest blockbusters. It was a stomp of truly epic proportions.