We’ve taken the UK on a mad journey from Summer through Autumn, to the post-apocalyptic world in Mad Max: Fury Road. Running the entire digital campaign for the film’s theatrical release, we showed off the cars from the film in the O2, delivered bespoke content using international access to talent, and secured almost 1000 pieces of coverage hitting core target groups. Our short form video content created for official UK social platforms was praised by Facebook as best of breed content. Our work has continued to the integrated campaign for HE with a focus on talent and continued social engagement.
Grapevine is also honoured to have been shortlisted for Online Campaign of the Year for the film at the 2015 Screen Awards. See all shortlisted campaigns here.